Global Executive Search Provider

16th February 2015
People Moves

Mark Maidment
CEO of Ben Sherman

Having served as Creative Director since 2005, Maidment stepped in as CEO in April 2013 and has since managed both roles simultaneously. His understanding of the brand has seen it turn a corner, leaving the recent struggles behind. Fusion Associates caught up with Maidment to learn about his brave rebranding strategies and future plans.

You stepped in as CEO in April 2012 and still serve as creative director. What developments have taken place since your dual role began?
My chief aim has been to work on the brand strategy. When we went...

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