The potential for clients within the Designer and Luxury sectors on-line is endless
E-tail has enabled a new direct to consumer route, completing the multi channel offering, for clients within the designer and luxury markets.
The e-tail route to market has hugely increased revenues for our clients and enabled a closer connection to their customers. For some it has taken time to take the initiative, this has been more the case in the luxury designer market. A lot has been down to the “unknown”, but how to more specifically showcase their premium product.
The likes of Burberry and Polo Ralph Lauren are only just launching their true on line presence. Product placement is not only key but the layout and navigation of the website is crucial. Looking after the customer on line is paramount, how do they ensure 100% customer service is delivered. Brands such as Netaporter and Asos are real embassadors of this, as is the successful www.farfetch.com. Conversion rates are in need for constant improvement therefore data analytics and the correct teams in place for e-tail are so very important.
Brands have also benefited hugely from wholesaling through the likes of Netaporter and Amazon who can initially remove the “unknown aspect”, if their expertise is not within etail. For some businesses it has enable them to “dip their toes” before launching their own sites.
Our consultants specialising in recruiting for our e commerce practice offer over 10 ten years experience in this area. Not only have they recruited key positions in this area but have worked closely with clients on a pure consultancy basis.
Key positions recruited include:
- e-Commerce Director
- e-Commerce Manager
- e-Commerce and Marketing Manager
- e-Shop Manager
- e-Merchandising Manager
- e-Content Manager
