A new exhibition showcasing the designs of Chanel has been unveiled in Las Vegas, Nevada.
The show highlights the contribution made by the luxury goods brand to fashion and saw lucky individuals flying in by private jet and transported by personal drivers from across the US for the opening event.
Taking place at the Wynn Las Vegas, the Numeros Prives event is by invitation only and is intended to impress "special friends" of the brand, Women's Wear Daily reports.
Just under 200 guests attended the opening weekend, with flights arranged to and from the exhibition, which has been installed in ten small rooms, each dedicated to an aspect of Chanel design.
It includes handbags, jewellery, fragrances and a recreation of Coco's Rue Cambon apartment.
The dates were chosen according to Coco Chanel's interest in numerology and astrology and the show is linked to her belief in lucky numbers and symbols, with the timing coinciding with Chinese New Year, which attracts high rollers to the casino city.
Guests at the opening party included Rachel Zoe, Jessica Alba, Alexa Chung, Lily Collins and Dree Hemmingway.
The Parisian fashion house is scheduled to stage its haute couture show for Paris Fashion Week today (January 24th).