Retail is key to our clients brand identity and is key avenue for direct to consumer
2010 has marked a significant growth in terms of Sportswear retail store presence. Many clients who have typically been wholesalers have injected significant revenues intro retail development, or now more commonly know as “direct to consumer”. Key store concepts consist of brand stores, concept stores according to the category or factory outlet stores.
We have also experienced clients restructuring their retail divisions to “Customer Experience” divisions, noting a real shift towards what really matters to the consumer and what makes a real impact to purchasing and gaining customer loyalty.
The presence of a store on the high street, or outlet village has never been more important and we predict this trend will continue for the next three years as a minimum.
Jeanne Jackson, President, Nike, Direct to Consumer, recently commented on their retail strategy” the strategy was always to bring our best story to the consumer, but we now have enough locations where we have confidence that we can do so profitably. Its not just about the marketing and marketplace value of retail, but also the business value of retail”
Typical roles include:
- Global/European Retail Director
- Global/European Retail Director of Factory Outlets
- Global/European Retail Operations Manager
- Global/European Retail Development Manager
- District/Area Managers
