Patrik Frisk, who headed VF Corp.’s Timberland business, is leaving the company to become CEO of shoe retailer Aldo Group Inc.
Frisk will replace Aldo CEO Rejean Dionne, who will retire in November, Aldo said today in an e-mailed statement.
“After over 10 wonderful years at VF Corporation, I have decided to move on and take on a new challenge,” Frisk said in an e-mail. “From November, I will be based in Montreal, Canada, leading the Aldo Group.”
Frisk helped revitalise the Timberland brand, according to Bloomberg. Earlier this year, he became the coalition president for VF’s outdoor Americas business, which includes the North Face and Timberland brands. Aldo, meanwhile, is a 42-year-old retail shoe chain with more than 1,750 stores around the world.