Hannover-based men’s fashion company Wormland has appointed André Myburgh head of global brand management. Myburgh will be the link between purchasing and sales departments, while also taking care of the assortment composition and integration of brand messages – at the point-of-sale and also at superior company concepts.
The new head of global brand management joined Wormland in October 2014. From 2010 to May 2013, he created the high-end concept ‘Fashionation’ for fashion retailer Peek & Cloppenburg, including premium brands like Kenzo and Givenchy. After ‘Fashionation’, Myburgh has been working as independent brand consultant, advising different brands, until Wormland CEO Oliver Beuthien acquired him to join the business’ management team in Hannover (Germany).