Alex Pescott

Founder & CEO of Fusion Associates, an International Executive Search firm specialising in consumer markets including premium consumer goods, sporting goods, outdoor sports, mobility/cycling, healthy living, fitness, fashion and luxury.

Alex’s career in recruitment began in 1993 when he joined one of Europe’s leading retail recruitment firms, and five successful years, brimming with ambition, ideas, and a vision of how to do things differently, he set up Fusion Associates in 1998.

Over the years, Alex has led the business through growth and a myriad of structural changes, opened subsidiary offices in Stockholm, Berlin, and Milan, and travelled extensively throughout the USA, Europe, and Asia.

This travel has been integral in building relationships and strengthening Fusion’s network in the fashion, sporting goods, and outdoor sectors.

Alex's own passion for outdoor pursuits (camping, backpacking, and trekking) has naturally aligned with the growth of our outdoor and sportswear clients.

About me

Growing up in rural Spain I spent much of my childhood playing outside and exploring the local countryside. We lived near beautiful mountains and together with my father we visited them often.  In my twenties my passion for the mountains continued and my first overseas adventure took me trekking to Nepal and the Himalayas and I was hooked.  The following year I quit my job working for a London newspaper and spent six months back packing around South America polishing my Spanish.  Much of my time was spent in the mountains including the Andes in Ecuador and Peru. 

Since then many of my holidays have been spent in or close to the mountains including Patagonia, the Rockies, the Alps, and the Pyrenees.  My last big hike (a month before my daughter was born) was 7 days traversing Glacier National Park, Montana in the middle of July with a 30kg back pack, perhaps the hardest hike I’ve ever done !

Needless to say protecting our Planet is close to my heart and since the arrival of my daughter i’ve become more compelled than ever to do my part in protecting it. 

Loves: Hiking, skiing, photography, sci-fi and coffee

Hates: Injustice and intolerance in all forms