The Fusion Q&A’s began back in 2011 when we used to take a film maker to some of the European trade fairs. Here’s some of our favourites …
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Fusion Associates talks to Christian Smith, Partnerships & Policy Lead at Fair Wear Foundation. Why do brands favour conversations on environmental sustainability over social sustainability, ie. paying living wages, working conditions, labour exploitation and human rights? Q&A with Grishma Jashapara, Managing Partner at Fusion Associates.
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Fusion Associates talks to Araceli Zorrilla-Quinza, senior sustainability professional with a background that spans working in fields as diverse as affordable fashion, luxury, NGOs and metals. Most recently she has been working on the sustainability agenda with ASOS and previously with Swarovski.
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German brand Maloja has won an international fan base with a distinctive offer that spans performance sports apparel and streetwear. Here, co-founder Peter Räuber sheds light on the team’s creative and strategic approach.
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Swedish outdoor brand Lundhags continues its expansion, while disrupting the industry with fresh, sustainable strategies. CEO Henrik Ottosson gave Fusion Associates the lowdown.
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Dutch glasses brand Ace & Tate is growing, with a slew of international store openings in the pipeline.
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Hamburg-based lifestyle outdoor brand Heimplanet has challenged the status quo of the outdoor market ever since bringing out its first inflatable tent in 2011.
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Fusion Associates caught up with the founding duo and married couple Trine Rosenkjaer and Tim Larcombe in Copenhangen to learn what’s behind the runaway success of their brainchild.
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Element is celebrating its 25th anniversary in 2017. We turned to Julien Duval to find out how the American brand has remained relevant for a quarter of a decade, penetrating markets beyond its skateboarding specialty along the way.
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Fusion Associates caught up with the industry expert, whose previous positions include a seven-year directorship at fair trade lifestyle brand Kuyichi, to discuss K.O.I’s DNA and plans for its first standalone store.
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Things are stirring at California watch brand Nixon, both in terms of product innovation and retail. Here, CEO Nick Stowe sheds light on the brand’s most recent developments and strategies.
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Hydro Flask has become something of an institution in its native US and it’s now breaking into Europe.
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