Global Executive Search

International recruitment specialists within fashion, luxury, outdoor and performance sports sectors. 



About Fusion Associates

Fusion Associates has been recruiting senior professionals in the fashion, luxury, and performance sports sectors since 1998.

We offer expertise across all key functional areas from middle management through to board level, helping our clients with  business critical appointments, talent succession and growth plans.  

Our Global Reach means we can support our clients recruitment needs via one point of contact across Europe, the USA and Asia.    Key Functional Areas include: Design & Creative, Product, Merchandising, Marketing (including digital / social), Brand Management, Commercial (Wholesale, Retail, E-Commerce, Direct to Consumer, Omnichannel), Supply Chain, Logistics, Finance, HR.

Fusion Associates is made up of industry veterans Alex Pescott (CEO/Founder), Grishma Jashapara (Managing Partner) and John Copeland (Partner), operating globally out of the UK. We also have strategic partners in Hong Kong, Sweden and Portland.


Outdoor & Performance Sports


Fusion Associates has been immersed in the Outdoor & Performance Sports sector since 2007. 

We have been key partners to our clients assisting them across multiple disciplines, hiring teams for their wholesale, retail and eCommerce channels, opening country offices, inserting design & product teams, and appointing leadership teams. 

Fusion understands the importance of finding the right talent for your business. Our expertise, methodology and extensive networks enable us to assist our clients with the appointment of 'business critical' hires and support stake holders & board members with growth strategies, international expansion and development of their organisations & product categories.

Much of our work is with clients with whom we have built long term relationships based on trust and success, and with those that have come to us by way of recommendations or word of mouth, testimony to our reputation.

We leverage our experience working with some of the industry's largest sport and outdoor brands to provide our clients with a network of global professionals from all segments of the market including camping, winter sports, climbing, running, cycling, hiking and more.


Fashion & Luxury


In 1998 Fusion Associates began providing many of London's 1990's design brands with essential sample room staff, retail staff and wholesale professionals.

It wasn't long before other fashion businesses started relying upon us to recruit their flagship store staff whenever they opened a store in London.  In the early years we hired entire retail teams for Alexander McQueen, Loro Piana, LVMH, Fendi, Loewe, Mandarina Duck, De Beers and many others.  We became the 'go to' guys whenever a designer or luxury brand wanted to open a London store. 

We leveraged those early relationships and grew our network internationally, head hunting and placing experienced fashion professionals across the globe from LA, London, Paris, Milan, Hong Kong and Shanghai.  We head hunt in Paris for job roles in Shanghai and from LA for roles in London, to us the World is a small place, our network today is global and so is our mindset.  You're just as likely to bump into us in Amsterdam, Berlin or Stockholm as you are in London! 


Client Testimonials

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Kelley Brakstad
HRD - VF Corporation

"I highly recommend the Fusion team and in particular, Grishma Jashapara for Executive searches and for specific roles which are a challenge in the fashion market to fill such as Design.  I have been working in HR in the Retail industry for 10 years and finding talent that not only can meet the highly sought after skills and experience requirements but also the right cultural fit is the biggest challenge.

Grishma & the team at Fusion bring passion to the roles, a sense of really understanding the granular needs of the business and the culture and being able to match those elements with talent in the market.  I highly value Grishma’s approach and relationships in the market and that she can quickly evaluate both parties resulting in optimal and successful placements"


Evelyn Doyle
HRD - Patagonia

"I started working with John over a year ago, retaining his executive search services for some of our key senior hires for Patagonia Europe; which he delivered on with great success. It’s been an absolute pleasure working with him. He is a true professional; knowledgeable and highly ethical. His knowledge of our industry, approach to the market and focus on customer service is faultless. John is committed to finding you the right person, he is also a great sounding board on all things HR. What I like about working with John is his flexibility, practical approach to conducting a search and his engaging style in dealing with all levels of stakeholders.

I would highly recommend John and his team at Fusion to any HRD within the outdoors/sportswear industry looking for a truly professional, customer services oriented, experienced search firm."


Mike Wallenfels
VP Sales - Hydro Flask

“I used John Copeland and Fusion Associates in performing our search for a GM of Hydro Flask Europe. Our focus was to find a uniquely qualified candidate that had extensive experience within the Outdoor Industry across Europe with the unique ability to build and manage a newly forming business.

John was able to find several qualified candidates through his extensive contacts and creating the excitement required for this new position.

I would use John and Fusion Associates again for future searches and recommend him to any brands looking for top talent in the European market.”


Knowledge is power.  Our regular Q&A interviews with industry executives help us stay connected. 


All our Q&A interviews are available on our Intelligence page.