Grishma established a successful news photographic agency whilst still at university followed later by her own record company. She met Alex whilst working as European Operations Manager for LVMH cosmetics brand, Hard Candy. When Fusion launched in 1998 Alex asked her to join him and she spent 5 successful years with the business.
In 2003 Grishma was inspired to return to her entrepreneurial roots and set up her own recruitment company where she worked with leading retailers, suppliers and manufacturers such as Debenhams, Marks & Spencer, Dewhirst & Courtaulds. Presented with the opportunity of working with global brands and retailers on an international platform, Grishma rejoined Fusion in 2009 and in 2014 became Managing Partner.