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Katja Adrienne Erbe - GM Europe - The Athlete’s Foot

“The approach of John was very professional. He led a very structured and well-challenging process, which allowed myself to get a clear understanding and feeling of the opportunity from all aspects and view points. John is very available when needed, completely reliable as per any agreement or appointment and pleasantly fast in response to anything that comes up. I experience him as a real business partner, that is valuing all stakeholders in the process.

Next to all the serious and professional topics we had on the table, the humour and fun was always a great part of it. Recommended? Clearly 'yes'.”


Evelyn Doyle
HRD - Patagonia

"I started working with John over a year ago, retaining his executive search services for some of our key senior hires for Patagonia Europe; which he delivered on with great success. It’s been an absolute pleasure working with him. He is a true professional; knowledgeable and highly ethical. His knowledge of our industry, approach to the market and focus on customer service is faultless. John is committed to finding you the right person, he is also a great sounding board on all things HR. What I like about working with John is his flexibility, practical approach to conducting a search and his engaging style in dealing with all levels of stakeholders.

I would highly recommend John and his team at Fusion to any HRD within the outdoors/sportswear industry looking for a truly professional, customer services oriented, experienced search firm."


Silvana Bonello – Vice President Operations VANS

“I've had the pleasure to work with Grishma as a client. What caught my immediate attention was her personality, authenticity and professionalism. Her approach has played a large part in my initial interest in the potential opportunity. Throughout our touch bases I have appreciated her pro-active communication and interpersonal connection. I feel Grishma very quickly "got" me and was a great facilitator in the process between me and VF. This move was an extremely pleasurable and smooth experience, in large part thanks to Grishma.”


Robbert Hersman - Apparel Merchandising Director Europe - Columbia Sportswear

“I have enjoyed working with John when he was working on my recruitment for Columbia. John has been very good in the communication between the parties, and was very clear on managing expectations. And he helped me getting my job! I would recommend John for any recruitment work.”

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Catherine Deane (Founder)

"Working with Fusion Associates to find the Managing Director for my company has been an exciting and seamless process.

As the role was a new one for the company, I enjoyed the support and dedication that Fusion provided in helping me find a suitable candidate. I approached Fusion with equal amounts of importance being placed on the candidate’s abilities as well as them being a cultural fit with aligned values. After a thorough screening process, I was presented with a shortlist of candidates whom I proceeded to interview. I was genuinely impressed by all the candidates, but finally narrowed it down based on certain criteria, and I am delighted with my choice."


Helen Crowley - Head of Sustainability - Kering

"John provided excellent service as a recruiter. Not only did he and his team find a top class range of potential applicants but he took the time to develop a deep understanding of the position, context and the type of person needed. He also has a great deal of knowledge and connections. He is patient and diligent and very personable. I would highly recommend working with him."


Kelley Brakstad
HRD - VF Corporation

"I highly recommend the Fusion team and in particular, Grishma Jashapara for Executive searches and for specific roles which are a challenge in the fashion market to fill such as Design.  I have been working in HR in the Retail industry for 10 years and finding talent that not only can meet the highly sought after skills and experience requirements but also the right cultural fit is the biggest challenge.

Grishma & the team at Fusion bring passion to the roles, a sense of really understanding the granular needs of the business and the culture and being able to match those elements with talent in the market.  I highly value Grishma’s approach and relationships in the market and that she can quickly evaluate both parties resulting in optimal and successful placements"

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Pascha Naderi-Nejad - Head of ASICS Lifestyle

“I had to the opportunity to work with John Copeland on recruitment for two very critical open roles in the lifestyle business unit at Asics. John's comprehensive search and interview process ensured we spoke to bench mark talent for the roles. He invested countless hours to find the perfect match not only in skills, talent and experience but also in cultural fit, which is imerpative to our business. John delivered superior results, finding two of the most exceptional talents in the the industry to join our team. Not only was the professsional experience working with John very rewarding but also the personal experience. John is a charsimatic, personable and authentic individual, whom I feel fortunate now to call a friend.”

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Olivier Gay – Vice President and General Manager Kipling

“Working with Grishma was highly enriching. She has an incredible energy an enthusiasm. She understands perfectly the needs of strategic vision and smart and agile execution. A great experience for me.”

Darren Campbell - Footwear Director EMEA - ASICS Europe

“John has been instrumental in me taking up my recent position in Amsterdam. Throughout the whole process John was on hand to advise and provide in depth knowledge not only of the potential role but more importantly the process of relocating myself and my young family. He even accompanied my wife and I over a weekend prior to taking the role in Amsterdam showing us potential areas to live and International Schools. Above and beyond what I would have expected from a recruitment company but his emphasis on making sure this move was right for us seemed his primary concern...I now see him as more than a professional contact but more a friend and will without doubt recommend him to my own network of friends! Many thanks JC.”


Mike Wallenfels
VP Sales - Hydro Flask

“I used John Copeland and Fusion Associates in performing our search for a GM of Hydro Flask Europe. Our focus was to find a uniquely qualified candidate that had extensive experience within the Outdoor Industry across Europe with the unique ability to build and manage a newly forming business.

John was able to find several qualified candidates through his extensive contacts and creating the excitement required for this new position.

I would use John and Fusion Associates again for future searches and recommend him to any brands looking for top talent in the European market.”