Executive Search for Premium Consumer Brands

About Fusion Associates

Founded in 1998, Fusion Associates is an executive search firm specialising in premium consumer brands, including Luxury, Fashion, Sporting Goods, Outdoor, Healthy Living and active lifestyle businesses.

From our origins in Soho, London, we have grown into an internationally recognised executive search partner, working with global consumer brands to build high-performing leadership teams across Europe, North America and Asia. Our clients include organisations such as Patagonia, Kontoor Brands, LVMH, THULE and Stanley 1913 spanning both heritage brands and high-growth, innovation-led businesses.

We operate at senior management, Director, VP and C-suite level, supporting executive search and leadership recruitment across a broad range of commercial and functional disciplines. These include design and creative leadership, product and innovation, sustainability, buying and merchandising, marketing and digital, wholesale, retail and e-commerce, supply chain and logistics, finance, and human resources.

Fusion Associates is led by industry-experienced executive search consultants with deep sector knowledge and long-standing global networks. The firm is headed by Alex Pescott (CEO), alongside Grishma Jashapara and Henrique Oliveira operating internationally from the UK, with strategic recruitment partners around the World.

Our approach is research-led, discreet and relationship-driven — designed to deliver long-term leadership impact for premium consumer brands operating in competitive global markets.

Client Portfolio

Our Values

Environmental, humanitarian and political concerns are close to the Partners both in and out of the business. We place great value on diversity in the workplace.

We regularly participate in and advocate movements to effect change, for example the Global Climate Strike in 2019 and various social and climate related actions.

In 2020 we became a B Corporation® and joined a global movement of people using business as a force for good. We pride ourselves in partnering with industry leaders who wish to contribute to a better, more sustainable future.

Working with notable companies such as Patagonia and The Kering Group, we have helped build purpose-led teams from leadership to subject experts in biodiversity and animal welfare. 

Our firm is grounded in transparency, honesty and integrity and we enjoy partnering with organisations that share those same values.

View our 2022/23 B Corp Impact Report here

Tobias Binder
Vice President of Sales EMEA
Stanley 1913

“I have had the privilege of working with Fusion Associates on multiple sales and marketing positions for Stanley EMEA, and the experience has been nothing short of exceptional. Their deep understanding of the Consumer Goods, Sporting Goods, and Lifestyle industries has been invaluable in identifying top-tier talent that aligns with our brand and business needs.

The collaboration with their team has always been seamless, professional, and highly effective. Thanks to their expertise and dedication, we have consistently been able to hire outstanding candidates who drive our success.

I highly recommend Fusion Associates to any organization looking for a trusted recruitment partner.”

Sector: Premium Consumer Brand
Assignment: Executive Search (senior management)

Silvana Bonello
VP Operations VANS

“I've had the pleasure to work with Grishma as a client. What caught my immediate attention was her personality, authenticity and professionalism. Her approach has played a large part in my initial interest in the potential opportunity.

Throughout our touch bases I have appreciated her pro-active communication and interpersonal connection. I feel Grishma very quickly "got" me and was a great facilitator in the process between me and VF.

This move was an extremely pleasurable and smooth experience, in large part thanks to Grishma.”

Sector: Fashion
Assignment: Confidential Executive Search (VP / C-suite level)

Kelley Brakstad
HRD - VF Corporation

"I highly recommend the Fusion team and in particular, Grishma Jashapara for Executive searches and for specific roles which are a challenge in the fashion market to fill such as Design.  I have been working in HR in the Retail industry for 10 years and finding talent that not only can meet the highly sought after skills and experience requirements but also the right cultural fit is the biggest challenge.

Grishma & the team at Fusion bring passion to the roles, a sense of really understanding the granular needs of the business and the culture and being able to match those elements with talent in the market.  I highly value Grishma’s approach and relationships in the market and that she can quickly evaluate both parties resulting in optimal and successful placements"

Sector: Sporting Goods
Assignment: Confidential Executive Search (VP / C-suite level)

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Trusted Executive Search Partner to Premium Consumer Brands

Fusion Associates has delivered executive search and leadership recruitment assignments for premium consumer brands across luxuryluxury, fashion, sporting goods, outdoor, cycling and lifestyle sectors. Our work spans succession planning, confidential leadership replacement and growth-focused hiring at Director, VP and C-suite level.

Influence within Premium Consumer Brands

Knowledge is power.  Our regular Q&A interviews with industry executives help us stay connected. 

All Q&A interviews available on our Influence page