About Fusion Associates

Since 1998, Fusion Associates has been placing experienced professionals across the globe within consumer markets including Consumer Goods, Fashion, Sporting Goods, Healthy Living, Fitness and Luxury.

Over our 20+ year history we have evolved from humble roots in Soho, London, into an internationally recognised executive search business working with global clients such as Patagonia, VF Corporation, The Kering Group and Hanesbrands to help build their leadership teams across Europe, Asia and North America.

Operating at management, Director, VP and C-suite level, we have been key partners to our clients assisting them across multiple disciplines, including design & creative, product, innovation, sustainability, buying, merchandising, marketing, digital, wholesale, retail, e-commerce, supply chain, logistics, finance and HR.  

Fusion Associates is made up of industry veterans Alex Pescott (CEO), Grishma Jashapara , John Copeland and Henrique Oliveira operating globally out of the UK, and with strategic recruitment partners in Sweden and North America.

Fusion in 90 seconds - play the video.

 
 

Client Portfolio

 

Key Facts

 
 
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Management through to Board Level and C-Suite Appointments.

 

Industry Network

  • Consumer Goods

  • Retail & Brands

  • Fashion, Apparel, Footwear, Accessories

  • Sporting Goods / Outdoor

  • Healthy Living

  • Cosmetics

  • Food & Beverages

  • Management Consultancies

  • Environmental Consultancies

  • NGOs and IGOs

 

3 Partners with 80+ years combined expertise.

Partners manage their own searches, ensuring our clients benefit from their judgement and depth of market insight.

Global Reach across Europe, Asia and North America.

 

Disciplines

  • GM/MD

  • Supply Chain, Operations & Logistics

  • Sustainability

  • E-Commerce & Digital

  • Marketing & Communications

  • Design & Creative

  • Product & Innovation

  • Buying & Merchandising

  • Retail & Experiential

  • Wholesale & Export

  • Customer Service

  • Finance, Legal, IT & HR

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Over 90% of our work comes from repeat business & recommendations.

 

Recruitment services we provide

Succession / replacement – assignments to replace key figures within the business and/or grow a team.

Growth – New roles or entire teams created within the business due to growth and/or restructure.

Confidential Assignments – discreet searches with strategic importance or to replace staff with ultimate discretion. 

Talent Pipeline – a project designed to continuously create an on-going 'pipeline' of candidates within specific disciplines in order to fuel growth and/or succession plans. 

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Our Values

 
 

Environmental, humanitarian and political concerns are close to the Partners both in and out of the business. We place great value on diversity in the workplace.

We regularly participate in and advocate movements to effect change, for example the Global Climate Strike in 2019 and various social and climate related actions.

In 2020 we became a B Corporation® and joined a global movement of people using business as a force for good. We pride ourselves in partnering with industry leaders who wish to contribute to a better, more sustainable future.

Working with notable companies such as Patagonia and The Kering Group, we have helped build purpose-led teams from leadership to subject experts in biodiversity and animal welfare. 

Our firm is grounded in transparency, honesty and integrity and we enjoy partnering with organisations that share those same values.

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Fusion Associates supports:

Friends of the Earth

Elston Farm

Purpose - To make the ‘Environmental P&L’ as central to business as the ‘Financial P&L’

Vision - Enable Clients to be able to put sustainability at the heart of their business by engaging the relevant competencies, experience, knowledge & understanding around social and environmental impact across all their functions.

Values

Constantly question ourselves about what we can do that will make a difference.

Act with integrity, transparency, honesty, fairness and respect.

Take a stand on social, cultural, environmental and political issues close to our hearts

Empoca
Fusion is proud to collaborate with EMPOCA, the only organization in Europe that connects Black kids and teens with nature.

Client Testimonials

 
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Evelyn Doyle
Head of People & Culture International
Patagonia

"I started working with John over a year ago, retaining his executive search services for some of our key senior hires for Patagonia Europe; which he delivered on with great success. It’s been an absolute pleasure working with him. He is a true professional; knowledgeable and highly ethical. His knowledge of our industry, approach to the market and focus on customer service is faultless. John is committed to finding you the right person, he is also a great sounding board on all things HR. What I like about working with John is his flexibility, practical approach to conducting a search and his engaging style in dealing with all levels of stakeholders.

I would highly recommend John and his team at Fusion to any HRD within the outdoors/sportswear industry looking for a truly professional, customer services oriented, experienced search firm."

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Silvana Bonello
VP Operations VANS

“I've had the pleasure to work with Grishma as a client. What caught my immediate attention was her personality, authenticity and professionalism. Her approach has played a large part in my initial interest in the potential opportunity.

Throughout our touch bases I have appreciated her pro-active communication and interpersonal connection. I feel Grishma very quickly "got" me and was a great facilitator in the process between me and VF.

This move was an extremely pleasurable and smooth experience, in large part thanks to Grishma.”

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Kelley Brakstad
HRD - VF Corporation

"I highly recommend the Fusion team and in particular, Grishma Jashapara for Executive searches and for specific roles which are a challenge in the fashion market to fill such as Design.  I have been working in HR in the Retail industry for 10 years and finding talent that not only can meet the highly sought after skills and experience requirements but also the right cultural fit is the biggest challenge.

Grishma & the team at Fusion bring passion to the roles, a sense of really understanding the granular needs of the business and the culture and being able to match those elements with talent in the market.  I highly value Grishma’s approach and relationships in the market and that she can quickly evaluate both parties resulting in optimal and successful placements"

Influence

Knowledge is power.  Our regular Q&A interviews with industry executives help us stay connected. 

 
 
 

All Q&A interviews available on our Influence page