Sport/Outdoor/Fashion/Consumer Goods

Global Executive Search

International recruitment specialists within fashion, sport, outdoor and consumer goods. 



About Fusion Associates

Fusion Associates has been recruiting senior professionals in the fashion, sport, outdoor and consumer goods sectors since 1998.

We offer expertise across all key functional areas from middle management through to board level, helping our clients with  business critical appointments, talent succession and growth plans.  

Our Global Reach means we can support our clients recruitment needs via one point of contact across Europe, the USA and Asia.    Key Functional Areas include: Design & Creative, Sustainability, Product, Merchandising, Marketing (including digital / social), Brand Management, Commercial (Wholesale, Retail, E-Commerce, Direct to Consumer, Omnichannel), Operations, Supply Chain, Logistics, Finance, HR.

Fusion Associates is made up of industry veterans Alex Pescott (CEO/Founder) and Partners, Grishma Jashapara and John Copeland, operating globally out of the UK. We also have strategic partners in Hong Kong, Sweden and Portland.


Outdoor & Performance Sports


Fusion Associates has been immersed in the Outdoor & Performance Sports sector since 2007. 

We have been key partners to our clients assisting them across multiple disciplines, hiring teams for their wholesale, retail and eCommerce channels, opening country offices, inserting design & product teams, and appointing leadership teams. 

Fusion understands the importance of finding the right talent for your business. Our expertise, methodology and extensive networks enable us to assist our clients with the appointment of 'business critical' hires and support stake holders & board members with growth strategies, international expansion and development of their organisations & product categories.

Much of our work is with clients with whom we have built long term relationships based on trust and success, and with those that have come to us by way of recommendations or word of mouth, testimony to our reputation.

We leverage our experience working with some of the industry's largest sport and outdoor brands to provide our clients with a network of global professionals from all segments of the market including camping, winter sports, climbing, running, cycling, hiking and more.


Apparel & Fashion / Consumer Goods


In 1998 Fusion Associates began providing many of London's fashion brands with designers, essential sample room staff, retail staff and wholesale professionals.

We leveraged those early relationships and grew our network internationally, head hunting and placing experienced professionals across the globe in a diverse cross-section of consumer centric businesses ranging from luxury, footwear, luggage, accessories, through to eyewear, consumer electronics, and even e-bicycles.

Over our twenty year history we have evolved from our humble roots into a widely commended international executive search business working with global clients, helping them build leadership teams across Europe, Middle East, Asia and North America.

We operate at management through to board level across all functions from creative and product, through to sustainability, sourcing, supply chain, operations, retail, wholesale, ecommerce, marketing, digital, finance, HR and C-suite.


Client Testimonials


Evelyn Doyle
HRD - Patagonia

"I started working with John over a year ago, retaining his executive search services for some of our key senior hires for Patagonia Europe; which he delivered on with great success. It’s been an absolute pleasure working with him. He is a true professional; knowledgeable and highly ethical. His knowledge of our industry, approach to the market and focus on customer service is faultless. John is committed to finding you the right person, he is also a great sounding board on all things HR. What I like about working with John is his flexibility, practical approach to conducting a search and his engaging style in dealing with all levels of stakeholders.

I would highly recommend John and his team at Fusion to any HRD within the outdoors/sportswear industry looking for a truly professional, customer services oriented, experienced search firm."

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Catherine Deane

"Working with Fusion Associates to find the Managing Director for my company has been an exciting and seamless process.

As the role was a new one for the company, I enjoyed the support and dedication that Fusion provided in helping me find a suitable candidate. I approached Fusion with equal amounts of importance being placed on the candidate’s abilities as well as them being a cultural fit with aligned values. After a thorough screening process, I was presented with a shortlist of candidates whom I proceeded to interview. I was genuinely impressed by all the candidates, but finally narrowed it down based on certain criteria, and I am delighted with my choice."

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Kelley Brakstad
HRD - VF Corporation

"I highly recommend the Fusion team and in particular, Grishma Jashapara for Executive searches and for specific roles which are a challenge in the fashion market to fill such as Design.  I have been working in HR in the Retail industry for 10 years and finding talent that not only can meet the highly sought after skills and experience requirements but also the right cultural fit is the biggest challenge.

Grishma & the team at Fusion bring passion to the roles, a sense of really understanding the granular needs of the business and the culture and being able to match those elements with talent in the market.  I highly value Grishma’s approach and relationships in the market and that she can quickly evaluate both parties resulting in optimal and successful placements"


Knowledge is power.  Our regular Q&A interviews with industry executives help us stay connected. 


All Q&A interviews available on our Intelligence page